How can we adapt to the rapidly changing technological landscape? Not only as an individual, or an enterprise but our society as a whole?

The internet has become “the fabric of our lives” and the character of our period stems from the interaction between multiple models, not of less developed societies aiming to emulate the most developed ones (Castells(1942), 2001, p. 1).

The theory of network society is more relevant today as compared to any other era in history. We are all included in the Digital/Network society because we are growing up in this era. Maybe we should start with what is actually network as that’s what we use to be online and with a well-known theorist who has written the book ‘The rise of the network society’16572029-abstract-word-cloud-for-network-society-with-related-tags-and-terms-stock-photo

Manuel Castells had explained it as “a set of interconnected nodes. A node is a point at which a curve intersects itself. Networks are very old forms of human practice, but they have taken on a new life in our time by becoming informational networks, powered by the internet”. (Castells, 2000

p. 501).

We can definitely use this theory nowadays as the societies now are very digital and everyone is using the internet or also Web2.0 tool. People don’t know that there are other sources that actually exist.

There is a lot of good things about the digital society as we can connect with anyone and speak or check something that is worrying us, read the news at any time and etc but is this actually helping us or is stopping us from learning other things as we are always on the internet.

Everyone or should I say most people nowadays have atlas one social media platform to chat to friends or to even look through news and what other people have posted out there.

However, there are a lot of disadvantages of being in such a network society. Whether we like it or not our information could be accessed from most people.

People nowadays can steal your identity all they really need is a small information. Is that actually worth it ? Actually, we don’t think about the bad side of the Internet when we are using it.

Social networking invites major corporations to be able to use your  privacy and they sell your personal information. Have you ever posted a comment on Facebook and couple of minutes later there are so many adverts popping up with what you have been posting?

Last year is known that Facebook has earned $16 Billion just from online ads, that’s actually a lot considering that is a free website.

Also have we every thought of the people who are actually isolated and being switched off from the network society and believe it or not there are isolated nodes unevenly dotting the world network maps.

We have never before witnessed a gap between the cultures of two generations being as large as the current one as there are a lot of people who actually do not know how to use the digital and to be part of the network society, however, the new generation knows absolutely everything about the digital technology.

Have we ever thought that we can connect by being social not only by talking online to someone or even interacting to find an answer not just typing it online?


1 Castells, M. (2000) Rise of the network society (information age). United States: Turtleback Books

2 Castells(1942), m. (2001). the internet galaxy: reflections on the internet, business and society. oxford: oxford university press.