The Information Age is the concept that access and control of the global information is the main characteristic of this current period in human technological development. In this historical period, individuals have more and more accessibility to a world full of content and knowledge. The idea of the network society is connected with the understanding of the social implications and globalisation, and the role of the electronic use of technologies in order to communicate or develop in the society. The interpretation of this term given by the foremost theorist of the concept, Manuel Castells, is that it is ‘a society whose social structure is made up of networks powered by micro-electronics-based information and communications technologies.’ (2004, p.3)
Castells’ examination includes monetary, social, political, and social components. He claims that we are going from the industrial age into the data age. This authentic change is realized by the approach of new data innovations – especially those for communication and biological technologies. According to him, those networks are actually the new social morphology of our existing society. Yet, there is a radical disconnectedness, adding a more noteworthy sense of self-sufficiency because of the new technologies.
Manuel Castells, Spanish sociologist, who focused his work on globalisation, communication, and the information society.
He explains that networks are not another type of social association, but they have turned into a key element of social morphology, basically they are new types of old procedures. I personally agree with his theories, as the existence of the networks and the continuous development is due to the new technologies, such as the internet or smartphones, which decentralise the operations and concentrate on control. The response to this action is the increase of influence of networks, relating to hierarchical structures. Manuel Castells argued that a lot of factors should be taken into account, such as religion, political orientations, cultural differences, when we think of a network society, as they can be both beneficial and damaging. I found this idea very relevant, as these striking differences can either create or dismember these societies.
Networks are, by definition, sets of interconnected nods, which encourage the globalisation and capacity to work as a unit on a global scale. Its effects can be observed in the printed press as well, as magazines use different social platforms in order to promote their final product.
In general, magazines use Facebook or Instagram to keep their readers entertained by posting news or keeping them updated on how the publication is doing, what events it hosts, etc. This can be a very effective way to gain more audience as well and attract other readers, and indeed, it creates a small community in which the individuals are connected by the same interests or hobbies. My magazine project, “Evention”, for instance, brings together the people who are interested in events and find it very pleasant to explore the world: even if we either talk about things to do in London particularly or traveling abroad and discovering new cultures, places, and traditions.
The existing network societies helped us in promoting our product on the internet. We created an Instagram account, on which we posted ‘sneak peaks’ regarding the progress, but also posted pictures of upcoming events with captions in which we briefly discussed it, to keep the audience entertained.